Suntory Limited (, Kabushiki Santoro) is a Japanese company. Founded in 1899, is the oldest companies in the manufacture and distribution of alcoholic beverages in Japan. Desormais Suntory has been able to differentiate themselves with variety of beverages (alcoholic and non, to the best wines …). Suntory is located near Osaka. History
The origins of Suntory, Shinjiro Torii, was the first to open a store in Osaka in February 1899 where it sold mainly wine import. In 1907, the company began selling a quality red wine called Vin du Port d’Akadama. In 1921, their business has been enlarged and thus become a big company Kotobukiya. In December 1924, the Yamazaki Distillery, it combines the Suntory and started its production of becoming the first whiskey distillery in Japan. The first single malt whiskey Made in Japan was put on the market five years later.
Kotobukiya was forced to stop production during the Second World War. In 1961, Kotobukiya has launched a major advertising campaign that associates your drink to the travel industry. In 1963, Kotobukiya name change and became “Suntory”, taking the name of the famous product manufacturing. The same year, the brewery Musashino began producing beer Suntory. In 1997, the company has become only bottler, distributor and licensee in Japan of the products of Pepsi Cola.
 Advertising
In the 70s, the American rock group The Carpenters gingle composed for the radio campaign.
Suntory has used many Western actors for its advertising campaigns.
The Japanese director, Akira Kurosawa, he directed advertising with Francis Ford Coppola in the 70s.
By the various advertising Sofia Coppola was inspired by the film Lost in traslation with Bill Murray.
