Designers work cooperatively with the head of their manufacturing firm. They design a line that is consistent with the ideas of their employers. They also work cooperatively with those who do the actual production of the garments and must be able to estimate the cost of a garment. Some company designers produce designs and oversee a workroom staff, which may consist of a head designer, an assistant designer, and one or more sample makers.
Designers in large firms may plan and direct the work of one or more assistant designers, select fabrics and trims, and help determine the pricing of the products they design. Designers spend time in exploration and research, visiting textile manufacturing and sales establishments to learn of the latest fabrics and their uses and capabilities. They must know about fabric, weave, draping qualities, and strength of materials.
A good understanding of textiles and their qualities underlies much of designers’ work. They browse through stores to see what fashion items the public buy and which are passed by. They visit museums and art galleries to get ideas about color and design. They go to places where people congregate-theaters, sports events, business and professional meetings, and resorts-and meet with marketing and production workers, salespeople, and clients to discover what people are wearing and to discuss ideas and styles.
Designers also keep abreast of changing styles. If the styles are too different from public taste, customers will probably reject the designs. If, however, they cling to styles that have been successful in the past, they may find that the taste of buyers has changed dramatically. In either case, it could be equally disastrous for their employers. There are many opportunities for specialization in fashion design. The most common specialties are particular types of garments such as resort wear, bridal wear, or sportswear.
Today’s designers are greatly assisted by computer software. Computer-aided designing and computer-aided manufacturing allow for thousands of fashion styles and colors to be stored in a computer and accessed at the touch of a button, largely eliminating the long process of gathering fabrics and styling them into samples. Sample garments are displayed at a showing, to which press representatives and buyers are invited to see the latest designs.
Major designers may present large runway shows twice a year to leading retailers and the fashion press for potential publicity and sales. Sample garments may then be mass-produced, displayed by fashion models, and shipped to stores where they are available for purchase.
Employers seek designers who have had courses in mathematics, business, design, sketching, art history, costume history, literature, pattern making, clothing construction, and textiles. Some colleges offer a four-year degree in fine arts with a major in fashion design. Many reputable schools of fashion design offer a two- or three-year program that offers a diploma or certificate.
Most manufacturers produce new styles four times each year: spring and summer; fall and winter; vacation wear; and holiday styles. Designers generally are expected to create between 50 and 150 styles for each showing. Their work calendar differs from the actual time of year. They must be working on spring and summer designs during fall and winter, and on fall and winter clothing during the summer, so as to prepare for a future season’s fashion production.
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